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goldinfra | 2 years ago

That seems plausible but can you cite where these figures are from? Is this just a rough estimate from total numbers for the entire company of $REVENUE / $MAUS?

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jsnell|2 years ago

Facebook publish ARPUs by geography (and a lot of other interesting numbers) every quarter as part of their earnings release. See slide 15 here:

https://s21.q4cdn.com/399680738/files/doc_earnings/2023/q3/p...

And no, Facebook is not lying about those numbers.

goldinfra|2 years ago

Thanks!

I wouldn't expect them to be lying but there to be some data hiding in the "average" part of the ARPU. We often want the median or some other percentile, not the mean.

"We define ARPU as our total revenue in a given geography during a given quarter, divided by the average of the number of MAUs in the geography at the beginning and end of the quarter."

So that is about what I expected. I'm not going to dig into this but it could be very meaningful or extremely misleading. Interesting though.