[polishTar]

I guess we'll have to wait for benchmarks but I did find this interesting:

Apple's PR release for M2 pro: "up to 20 percent greater performance over M1 Pro"

Apple's announcement for M3 pro: "up to 20 percent faster than M1 Pro" (they didn't bother to compare it to M2 pro)

[fastball]

Sure, that's the title, but at least in this PR they immediately show a graph with a comparison to both.

Presumably it makes more marketing sense to compare to the M1 family up front because most people that bought an M2 last year are probably not going to be upgrading to M3. They are speaking to the people most likely to upgrade.

[parl_match]

fwiw, i cant remember the last time i saw a company go back more than a generation in their own comparison. Apple is saying here as much as they're not saying here. M2->M3 may not be a compelling upgrade story.

[DocTomoe]

Given how strong they emphasised the performance over the Intel base - who now have had their machines for 4 years and are likely to replace soon (and may be wondering if they stay at Apple or switch over to PCs), it is pretty obvious that they also want to target that demographic specifically.

[runeks]

That’s not what it says. Actual quote:

> The 12-core CPU design has six performance cores and six efficiency cores, offering single-threaded performance that is up to 30 percent faster than M1 Pro.

[sigmoid10]

Ok, so then the M3 pro is up to 1.3/1.2=~8% faster than the M2 pro? I can see why they wouldn't use that for marketing.

[polishTar]

I was referring to the graphic they showed during the announcement that verbatim said the CPU was "up to 20% faster than M1 Pro".

https://images.macrumors.com/t/wMtonfH5PZT9yjQhYNv0uHbpIlM=/...

[fsloth]

Plausibly they thought market is saturated with M1:s and targeted this to entice M1 users to switch.