I feel like Google shot themselves in the foot a long time ago on this front. This is all based on my experience, I sometimes follow along with some cooking YT videos to try new things, for awhile the ads were not that bad usually a couple 5-15s ads at the beginning and maybe some in the middle for a longer video. I would say a few years back they totally killed that for me because multiple times I would get hour long ads advertising the first episode of some show coming out, sure I could skip it but as I was actively cooking this meant I had to wash my hands to click the skip ads button which made for an extremely frustrating experience. The worst part is clicking skip ads didn't seem to exempt me from seeing hour long ads later in the video. Needless to say between that and getting 4+ ad blocks in a 5 minute video pushed me to just block ads on devices I can and not watch videos on devices I can't.For me what all of this is going to do is change how I consume videos. Not all content creators do this but I would much rather use YouTube with ads as a sample of the content you're creating and then pay you some percentage of the money I would use to pay for YT Premium for access to your videos outside of YouTube.
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