[bluelu]

I don't understand why this only applies for Facebook then.

2 1/2 years, ago they opened up a loop hole for newspapers that they are explicitly allowed to do it (Either you pay, or when you use their free version, you must accept to be tracked for behavioural advertising).

Are they any better than facebook?

Some example news sites: www.zeit.de, www.spiegel.de

More information on this:

https://www.heise.de/news/E-Privacy-Verordnung-EU-Rat-fuer-V... (german)

And https://www.consilium.europa.eu/de/press/press-releases/2021...

Look here (referenced pdf in the above url): https://data.consilium.europa.eu/doc/document/ST-6087-2021-I...

(21aa) In some cases the use of processing and storage capabilities of terminal equipment and the collection of information from end-users' terminal equipment may also be necessary for providing a service, requested by the enduser, such as services provided in accordance with the freedom of expression and information including for journalistic purposes, e.g. online newspaper or other press publications as defined in Article 2 (4) of Directive (EU) 2019/790, that is wholly or mainly financed by advertising provided that, in addition, the end-user has been provided with clear, precise and user-friendly information about the purposes of cookies or similar techniques and has accepted such use.

[the_mitsuhiko]

> I don't understand why this only applies for Facebook then.

It doesn't.

[nonethewiser]

Can you elaborate? That's not how the article makes it sound.

> The European Data Protection Board (EDPB) has instructed the Irish data regulator, where Meta’s European headquarters are located, to impose a permanent ban on Meta’s use of behavioural advertising within two weeks. The EDPB states that its decision is an urgent binding instruction to enforce the ban across the EEA.

Is the same happening at the newspapers?

[uxp8u61q]

> I don't understand why this only applies for Facebook then.

It applies to everyone. It's just a consequence of GDPR. The regulator has found, after complaints, that Facebook's handling of personal data was in breach. Anyone who does the same thing as Facebook will be in breach. It's just that so far, either nobody is doing the exact same thing, or nobody has raised a complaint yet, or they're still in the regulator's backlog.

Also, you're hearing about it because it's Facebook. If it were a small unknown company you wouldn't have heard about it.

[bad_user]

The GDPR makes it pretty clear that you need a legal basis for processing personal data. And serving personalised ads, with the purpose of increasing revenue, is not a legitimate interest. Moreover, consent is not only required for such use-cases, but rejection should not degrade the service for the user.

The writing has been on the wall since 2018, when the GDPR came into effect. What's new is its enforcement. The DPAs are slow, but the law is clear, and eventually everyone will be forced to comply, if they want to do business within the EU.

[cowl]

newspapers are trying their hand but it is illegal. see for example: https://noyb.eu/en/pay-or-okay-tech-news-site-heisede-illega... in germany or https://noyb.eu/en/pay-or-okay-beginning-end in Austria.

Unfortunetly because European cases usually do not involve punitive damages, it costs nothing to these actors to try their hand and keep up for as long as thier turn comes becasue there are a lot and they don't risk practically nothing for being found illegal initially. Only after being found illegal they risk fines for repeat violations.