[keithxm23]

This is the second time inside a month I've seen Lumafield portray Apple products engineering prowess. First time being when they compared the USB-C cable (unfairly because they compared against the wrong type of third party USB-C). Is this just happenstance or is there a connection between the two companies?

[dewey]

The more likely explanation is that they saw that their content marketing piece worked really well, so they did another one.

[keithxm23]

That's fair. And it's probably more interesting to showcase Apple products because they do produce relatively better engineered products in general that would look great with this kind of imaging technology.

[SushiHippie]

It would be even more interesting for me if they'd compare these things against "real" competitors, i.e. in the same price range or the same quality, and not just "here is the XXX$ apple product vs this XX$ counterfeit". Otherwise these scans are really cool

[willtheperson]

I would like to see comparisons for things in the same price category too. Especially for something like usb-c cables where it's hard to know if you are just paying for a brand or actual quality.

Most of the time when you buy Apple you are buying a better engineered product and maybe these scans are just proving that it's actually hard to match their quality for the price.

[pimlottc]

That would be cool but doesn't really serve their purpose, which is to promote their technology. Besides, once they start making comparisons between competitors, they run the risk of angering companies and their fans.