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new2this | 2 years ago

The reason that email is different than Reddit or Twitter is because you're interrupting the person's day. That means that if you're asking for something from them, people will disregard it. Try offering something valuable instead.

Your call to action should be along the lines of "we're working on solving X problem for people like you, and I'd love to show you what we've built so far. Maybe you'll find it useful".

If you do this, then schedule a 30 minute call where you have a 10-15 minute demo rehearsed that goes over the problem, and why your product exists. After your demo, you can open up into more discovery about their challenges or what they would want to see in your product.

I've built sales teams at startups, and it's a very different outreach process than my current BigCo- your process is more about education and being opinionated.

Email me if you want to chat more.

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