[nimbleal]

Lighting is also over-emphasised, in my opinion. The unfortunate truth is that it's everything. Production design and talent are HUGELY important. If you have an amazing art department, costume design and beautiful people your camera and lighting team can be on autopilot and it will still look pretty great.

Grip is also huge for high production value camera movement — and you'll see on the BTS video Apple absolutely don't skimp here. Pretty funny putting a $1000 phone on a $200,000 (at least! I'm not a grip guy, but that's the region) crane.

[Puts]

I think the point here is not the effort it takes to make good lighting - but the cost. A normal person will not have 10x2000w ARRI panels. But they will look at this production and think that they will get the same result because hey it was shot on an iPhone.

[nimbleal]

Absolutely. I suppose what I was commenting on was a pattern I’ve observed that goes something like:

1. My videos don’t look good, it must be because I don’t have a good camera/lens 2. I have a good camera lens, but my videos still don’t look good, it must be because I don’t have good lights

And a lot of people just stop there because lighting is a lot more work and a lot less fun (for most people) than buying expensive cameras, but for those that do pursue lighting, there’s a third stage:

3. I’ve got a good camera, good lights AND I know how to use them AND STILL my video looks a bit underwhelming

That’s when you realise location, art, talent etc are massively important too.

Ie you could have a truck full of Arri lights and if you have bad production design and inappropriate talent it will still look bad.