[asguy]

"We published what we thought was a valid paper on a fat man in red that lives on the north pole and gives presents to children at the end of December. Unfortunately we didn't realize that the aeronautical data on his flying reindeer was falsified. This was clearly data fraud, and has no impact on us being a trustworthy peer-reviewed journal." lol

[bondarchuk]

Seems you simply don't think any qualitative research on human behaviour or culture is valuable.