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aml183 | 2 years ago
Without advertising, the world would be filled with large companies with no incentive to innovate because it would be impossible to discover their competitors.
aml183 | 2 years ago
Without advertising, the world would be filled with large companies with no incentive to innovate because it would be impossible to discover their competitors.
zeruch|2 years ago
There is nothing in that sentence that makes sense historically, and certainly doesn't now. Larger firms can leverage advertising usually better than small players just on budget terms, so it isn't just advertising itself, but how its deployed.
Adtech favors larger players that are platforms (e.g. Doubleclick) and just scrapes marketing dollars from everyone it can, and then benefits the platform itself if its product family has competing products (Google, Amazon, etc)
Advertising doesn't provide any fairness in a playing field. It's simply a parallel arena of competition with a more opaque set of operating rules.
hedora|2 years ago
Also, the middlemen extract tons of cash from the auction process, diverting it away from sites that people actually want to use, and spending it to cement in their mostly-hated monopolies.
Teever|2 years ago
Advertising in the 21st century is about spying on people, whether or not they want it whether or not they will ever be your customer, and selling that information to other people if it's beneficial to your business.
That isn't advertising.
That's organized stalking.
bediger4000|2 years ago
ok_dad|2 years ago
CrzyLngPwd|2 years ago
snypher|2 years ago
And yet we have this world anyway.
thfuran|2 years ago