[ksala_]

That is a terrible explanation to be honest. 10pm PT is 6am UTC, which is not a great time for Europeans. Both COTA and Miami started around noon PT, which is 8pm UTC and a much more reasonable time in Europe if you ask me.

Unless they are trying to appeal to Australian fan, my money on the real reason is that they wanted the glamour of a night race in Vegas.

[dfc]

It's worth noting that the article says "in order to allow" not "a great time for European audience." Surely 0600 is better than 0400?

[jug]

Sure, but why bother. There’s a point where you’d think they’d just focus on their local time and I feel like 6 am has passed it…

[r0ckarong]

Advertisers, they live in some deluded reality where there is no violence, no swearing and people watch TV all day but at night they don't exist.

This was a decision about some target group, I'm sure.