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jmchuster | 2 years ago

It's probably helpful to first get a sense of how much work it is to gather customer feedback. As an example, Qualtrics was getting single digit percent response rates, on a simple NPS survey (https://delighted.com/blog/average-survey-response-rate). If you're asking people to give you more detailed feedback, I'd imagine the hit rate might be even lower. Another data point, people who gather feedback professionally often offer customers $100 for an hour of their time.

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