[dongping]

To commoditize your complements, so that you don't have to pay license fee to your suppliers.

In a way, the German OEMs have been trying to do so, but mostly via different standardization efforts (OpenSCENARIO for example) so that they can easily change suppliers.

[therealcamino]

Sure, but is the owner's experience really a complement? I don't think it is. It's a huge part of what they are selling.