[parham]

This will test how egoless each programmer is.

If you’re truly egoless and care about the outcome and not the path to the outcome… you’ll see how exciting this is.

[rpeden]

Why does that matter?

A lot of folks chose programming as a career because they enjoy the path at least as much as the outcome, and I think that's a perfectly fine reason to choose a career.

It also gives them good reason to mourn the loss of something that brings them happiness. They might be losing the only part of their job they actually enjoy.