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jerich | 2 years ago

I think AirBNB has the infrastructure to upend the Realtor market. If they just add an “AirBNB listings” buyers can search and scroll through pictures. They’d have to show exact location, but otherwise pretty much the same as what’s there. Seller pays an upfront listing fee, gets referrals for staging and photos if they want to stand out.

Simply add a “30 minute viewing” rental for $25-$50 (AirBNB keeps $10-25), available to registered users (with already-verified ID). Maybe rent the homeowner a bundle of cams for viewings for extra security.

If a buyer is really interested, have an above-market-rate nightly rental—I’d love to spend a night in a house before paying a million+ dollars for it (without the cams, of course). Maybe half refunded with an offer made thru AirBNB Listings; full refund with an accepted offer (again, less AirBNB fees). Maybe partner with Redfin or Zillow to set prices, provide school and property info, and finish the deals. Do it all cheap enough to make it worth sellers forgoing an MLS listing; should be a flat fee, a tiny fraction of 6% in most cases.

A startup couldn’t do it, but AirBNB has the name recognition, and the pieces already there, right? I’m available for consulting, or send me a fruit basket if it all works out, a nice one, without a lot of melon.

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