[gingerrr]

That's a meaningless distinction to advertisers and in the context of this lawsuit.

Were brand ads placed colocated with hateful content in a user feed? That's the only question that matters to advertisers at least. Attribution doesn't change the damage to their brand.

And even this lawsuit doesn't challenge that fact that the answer is "yes", ads did get placed next to hateful content - the lawsuit just claims results were skewed by gaming ad targeting and so aren't representative.