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What Every European Startup Should Know: 10 Keys to Presenting Your Startup in the US

15 points| markessien | 17 years ago |mashable.com | reply

9 comments

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[+] jumper|17 years ago|reply
"boutique consultancy"? I'm not sure whether to applaud for a precision application of language or cringe at the pretentiousness of a deluded grab at prestige....and of course on their main page they call themselves a "Customer Experience Strategy consultancy".

Of course, I'm American, so maybe I'm just too unrefined to properly appreciate their own eloquently enhanced customer experience strategy. ;)

[+] ido|17 years ago|reply
I don't know how you use "boutique" in the US, but it's a commonly used word around here (when speaking English anyway).

I do think there is definitely a qualitative difference in the way people speak in Europe and in the US (also when speaking languages other than English).

I was a bit surprised when I have heard a (supposedly, could have been Canadian AFAIK) American tourist saying something like "they were just a bunch of dudes hanging out" (she was a woman in her 40's, in Austria using an equivalent form of slang is something normally reserved to much younger people).

[+] mixmax|17 years ago|reply
As a European I found this article pretty interesting. And true.

We Europeans are academics - we love a good argument just for the sake of it, we think before we talk, and our products (usually) don't crash. But we can't sell worth shit...

[+] jumper|17 years ago|reply
I've no first hand knowledge of Europe, but given what I know of human nature, I'm pretty distrustful of someone describing a place the size of a continent as intellectual... still, it does make me kinda wish it were true! But I mean, honestly...
[+] guruz|17 years ago|reply
... but not very humble, eh? :)
[+] langer|17 years ago|reply
11. Know your US-based competition inside out. One of the first questions you get asked will be about it.