Toyota has very recently publicized their commitment to hybrid technology as it is the only foreseeable outcome for mass adoption and transition off of gasoline.
Toyota is over invested in technology which has been overtaken by newer, better variants. They bet early, didn't see the promised gains, and their leadership have reduced faith in the likelihood that battery tech will be able to turn a profit.
I suspect they will be caught with their pants down and will need to resort to using someone else's supply chain to fulfill demand in the future. This will push the cost of their own supply chain up, and they will become increasingly less competitive and lose market share because of it.
They are conservative - looking at the ICE engines - while VAG has long transitioned to using turbo charged direct fuel injection (remember the infamous troubling and discontinued 1.4 TSi (supercharging/turbo)) they are focused on durability and efficiency of tried designs.
anakaine|2 years ago
I suspect they will be caught with their pants down and will need to resort to using someone else's supply chain to fulfill demand in the future. This will push the cost of their own supply chain up, and they will become increasingly less competitive and lose market share because of it.
tibbydudeza|2 years ago
resuresu|2 years ago
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