[bjacobt]

I find going to conferences helpful. I went to a few and found potential customers and more importantly other businesses that became new sales channels.

Depending on your personality you may or may not want to setup a booth. I’m a technical founder and not comfortable approaching people, so having a booth and people wanting to find out more about my SaaS helped establish new relationships and sales.

[ptwobrussell]

Definitely. I'm also more a technical founder profile than not, and it takes real work for me to try to "sell", which is ironic, right? I (obviously) love this app, but to try and actively "sell" it someone directly. Gasp.

I've been making headway on that front too, though. A lot of content Alex Hormozi has been producing on sales + lead-gen has been really helpful to me on both a tactical level as well as a mindset level about these sorts of things.

This gets back to what I consider to be part of the "spiritual" side of the entreprenurial journey: facing my fears, slaying some dragons, etc.