[blindhippo]

It's already there, except the ads are baked into most content as "sponsored videos". They make it easy to skip over the ads (seriously, just fast forward 20-60 seconds depending on the video).

For better or worse, the vast majority of my media consumption is youtube these days and of all the subs I pay for, it's the one I get the most value out of. I don't get the cynicism.