[MarkMc]

Mark Cuban made a great point:

> If advertisers were getting results from their X ads, or possibly If you posted data that showed that ads on this platform were effective and produced results, you would be in an entirely different position.

> If your ads produce results, businesses would tell you they understand how difficult it is to completely eliminate hate on the platform.

> If they don't produce results, there is no reason for a big company to fuck around and find out that their ads showed up next to a hateful post.

> I can't tell you how many times I get Cheech ,(or is it Chong?) ads for CBD gummies. Shit I would never buy. ..

> On other platforms ads sometimes are eerily relevant to my interests.

> That never occurs on this platform

When asked if he ever advertised on X:

> Multiple of my portfolio companies have. And I always ask them to check. Without exception, all have said it doesn't give the same returns as other platforms

https://x.com/mcuban/status/1727400271364669756

[Zigurd]

It doesn't have to be "next to" a hate filled post. Also, it wasn't just ads next to racist/misogynist/etc. posts, it was Elon saying a racist and antisemitic post was "the truth." It was the owner of the whole platform saying that. Good targeting can't fix that.

[vidarh]

There's no/minimal targeting by X. Or at least weren't before Musk. It was all advertisers bidding. The granularity was good, but you still needed to figure out the audience and how much to bid yourself.

With large advertisers fleeing, you now get shit because it's cheap for third rate advertisers to bid peanuts for broad audiences their products aren't very relevant for.