[3dGrabber]

The End Game is to make Windows “Cloud Only” [1]

Then they will have the users by their balls. Charge money for every click. Insert ads where they see fit. Dynamically adjust prices to squeeze the max amount of money.

Time for quarterly reports? “Sorry our Excel servers are under ‘heavy load’, Excel now costs 4x the usual hourly rate…”

[1] https://www.techradar.com/news/could-windows-12-become-micro...

[b6z]

That sounds too negative. How about that:

"The prize-winning Excel service is in high demand right now. We apologize for any delay this might cause. Do you want to become an 'Excel Prime Plus User' with preferential treatment? Just upgrade your subscription now and increase your productivity!"

[southwesterly]

“I’m sorry, in order to multiply you will have to purchase a subscription to our multiplication extension. Please click HERE to have your credit checked.”

[paledot]

The use of surge pricing encourages their definitely-not-employees to turn on their servers and relieve congestion, dontcha know.

[joshspankit]

Vendor lock-in is a tried and true classic MicroSoft tool