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welfare | 2 years ago

Completely agree, I'm waiting for the article on "Why you need a business-oriented co-founder and how technical founders can recruit one"...

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jdminhbg|2 years ago

> There are two reasons founders resist going out and recruiting users individually. One is a combination of shyness and laziness. They'd rather sit at home writing code than go out and talk to a bunch of strangers and probably be rejected by most of them. But for a startup to succeed, at least one founder (usually the CEO) will have to spend a lot of time on sales and marketing. [2]

http://paulgraham.com/ds.html

aleph_minus_one|2 years ago

> One is a combination of shyness and laziness. They'd rather sit at home writing code than go out and talk to a bunch of strangers and probably be rejected by most of them.

I think this is more complicated: the problem is not going out and talking to a bunch of strangers (which I would do if necessary, and I do claim that my tolerance of rejection is sufficiently high).

The problem rather is (this is something that a friend, who works as a business consultant, explained to me): to make a successful sale, you need a salesperson "who thinks like the customer". Lots of programmers simply think very differently from how the typical programmers, and thus are bad salespersons concerning these customers.

He really said that I have an insanely good intuition for what kind of software product would insanely help some specific industry, but also honestly told me that I (and honestly also he) would likely not be capable of selling such a product (if it existed) to a customer in this industry, simply because I think too differently from the decision makers in this industry.

debacle|2 years ago

The problem is that you don't. "Business" has been systematized in many ways, and more and more your "business" is just someone else's software.