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dkqmduems | 2 years ago

Just to be clear. All those adtech companies are built on the shoulders of people who studied fine arts. See the history of advertising.

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spondylosaurus|2 years ago

I'm all in favor of studying fine arts, but this isn't quite accurate: advertisers (i.e., brands who run ads) rely on people with arts and humanities training—it's not a coincidence that the smallest unit of advertising is called a "creative"!

But adtech (i.e., the infrastructure underpinning digital advertising) is all data and code, nothing artistic at all. Check out any RTB spec: https://github.com/InteractiveAdvertisingBureau/openrtb2.x/b...

danaris|2 years ago

While it's true that the individual employees creating ads probably studied the arts in some way or other (not necessarily fine arts; "graphic design" is a major not generally included in that category that would absolutely fit an advertising creator), the people who actually run them probably studied either STEM, or, even more likely, business/management.

joebob42|2 years ago

Could you elaborate more? It isn't super obvious to me the connection between fine art and ad tech.