[xgl5k]

Easier to kill something when it is a small niche area that few people know about rather than wait until it gets bigger and more people use it.

[xinayder]

Except that Matrix never profited from it. Beeper is the first company to provide a paid service for it and had their own servers. But now they are providing a paid (with a free tier) service that runs on Apple/Meta/Signal infrastructure.

This is asking to draw unwanted attention towards yourself.