[datacruncher01]

I think the easiest explanation is people rightly figured back during the pandemic lockdowns and wfh policies that people had more money than they usually did even in spite of some people losing their jobs. Gov spending was very high to be honest and people suddenly had somewhere between 1k to 2k extra cashflow. That kind of increase leads to every business trying to extract that as fast as they can.

If your business didn't increase their costs during the last three years it's a dying business.