[theklr]

Only question is what’s the endgame? It’s not like they’re going to gain meaningful followers from this. This happens every 3-5 years with something Apple does and all that happens is Apple hardens even more, the little guy gets some press for a month and then disappears into the ethers

[afavour]

The context is a little different, with the EU looking into whether iMessage is anticompetitive and should be opened up:

https://arstechnica.com/gadgets/2023/11/google-argues-imessa...

I imagine Beeper is providing exhibits A and B for any such court case, should it happen. And they get some good brand publicity along the way.

[fh9302]

The EU has already decided the iMessage is not a gatekeeper.

[skeaker]

They are absolutely getting followers from this. You're talking about them now, whereas hardly anyone was a week ago.