[ianyanusko]

Thanks! We've had to internalize the lesson "startups can do one thing well at a time" :)

At first, it was a matter of doing discovery with people who we thought would find Bracket useful. These weren't sales convos, but pure feedback/discovery. From that process, we got a good sense of which roles face these pain points, and exactly what those pain points are.

Since then we've split our time between 1) writing content/distributing it in places people would find it helpful and 2) reaching out directly to people who would use Bracket. In the latter case, we really don't like generic sales campaigns, so we spend a good bit of time crafting each message.