[b-karl]

Live in Sweden and I think we currently have pretty good competition in the delivery service market. Home delivery, staffed pick up points and unmanned parcel cabinets are usually available options from many online vendors, and the latter two often support electronic identification.

I think having multiple options is a good way of decoupling the UX of the delivery service with the UX of the retailer since the user is choosing the delivery service. If your only option is FedEx or UPS and you have a bad experience, that will hurt your trust in the retailer as well. But if you have several options for delivery and one fails you might instead stop using that delivery service/option when possible and opt for a different one next time.

[encom]

Dane here, our situation is similar to yours. Post Nord certainly needed competition, because they are completely inept at delivering packages, to the point that I refuse to shop at any retailer that don't offer alternatives. Sadly, whenever I order things from outside the country, Post Nord is the default carrier and literally every time I've used them in the past, there has been some minor or major issue with the delivery, up to and including the parcel being returned to sender for no reason at all. Twice.