[robluxus]

Because if you start making more widgets then now your support, marketing, sales acquisition et al costs also have to scale. But that needs foresight... And until the AI workforce comes for those too, it's easier to claim short term victory.

[musicale]

Great answer that addresses the business incentives. Scaling is hard (perhaps impossible in some markets) and possibly expensive, while cutting labor costs has an immediate benefit to the bottom line.