That's funny because as I recall the BMW iDrive was widely derided when it came out. I have one on my old BMW and I like it, never understood the objections.
> Car enthusiasts were not smitten with iDrive; many found that the system had the opposite of its intended effect, requiring more, not less, visual attention. Automobile Week wrote that iDrive ''turned the 'experience' of driving the car into a computerized affair.'' And even experts who sympathize with the impulse behind iDrive note its shortcomings. ''I spent an hour experimenting in a simulator, and I got lost in the menus,'' says Don Norman, the author of ''The Design of Everyday Things.'' BMW countered by including a cheat sheet that can be affixed to the steering wheel for befuddled parking valets. Eventually, some initially skeptical reviewers have conceded that once accustomed to it, they find the iDrive indispensable; however, that acclimation has taken as long as three months.
> By logic, the iDrive was a superior device. Alas, people function through stories, not logic. Moreover, people are spatial, we remember where things are in space, whereas the iDrive destroyed spatiality. And finally, the stories we remember and the conceptual models we prefer have to do with how a particular device functions: heating and cooling the automobile, changing the station of the radio, checking what distance remains for our trip. Each activity requires a separate story, separate control, and a separate location for operation. Alas, the iDrive collapsed everything into one location.
pivo|2 years ago
eesmith|2 years ago
> Car enthusiasts were not smitten with iDrive; many found that the system had the opposite of its intended effect, requiring more, not less, visual attention. Automobile Week wrote that iDrive ''turned the 'experience' of driving the car into a computerized affair.'' And even experts who sympathize with the impulse behind iDrive note its shortcomings. ''I spent an hour experimenting in a simulator, and I got lost in the menus,'' says Don Norman, the author of ''The Design of Everyday Things.'' BMW countered by including a cheat sheet that can be affixed to the steering wheel for befuddled parking valets. Eventually, some initially skeptical reviewers have conceded that once accustomed to it, they find the iDrive indispensable; however, that acclimation has taken as long as three months.
Norman wrote more about it at https://jnd.org/design-as-communication/ .
> By logic, the iDrive was a superior device. Alas, people function through stories, not logic. Moreover, people are spatial, we remember where things are in space, whereas the iDrive destroyed spatiality. And finally, the stories we remember and the conceptual models we prefer have to do with how a particular device functions: heating and cooling the automobile, changing the station of the radio, checking what distance remains for our trip. Each activity requires a separate story, separate control, and a separate location for operation. Alas, the iDrive collapsed everything into one location.
llamaInSouth|2 years ago