Right now a lot of the data collection is done in the hopes that it becomes useful, AI makes it possible to draw conclusions on ALL the data they're collecting on everyone at all times.
I was being a bit naive/non-descript in my first comment but I'm a pretty firm believer they already had some secret sauce that could do the same job of summarising the information they collect into a human useable level
rany_|2 years ago
smfjaw|2 years ago