[LoulouMonkey]

Apologies for not responding quicker.

For context, my team wrote scripts to automate catching spam at scale.

Long story short, there are non spam-related reasons why one would want to have their website show different content to their users and to a bot. Say, adult content in countries where adult content is illegal. Or political views, in a similar context.

For this reason, most automated actions aren't built upon a single potential spam signal. I don't want to give too much detail, but here's a totally fictitious example for you:

* Having a website associated with keywords like "cheap" or "flash sale" isn't bad per say. But that might be seen as a first red flag

* Now having those aforementioned keywords, plus "Cartier" or "Vuitton" would be another red flag

* Add to this the fact that we see that this website changed owners recently, and used to SERP for different keywords, and that's another flag

=> 3 red flags, that's enough for some automation rule to me.

Again, this is a totally fictitious example, and in reality things are much more complex than this (plus I don't even think I understood or was exposed to all the ins and outs of spam detection while working there).

But cloaking on its own is kind of a risky space, as you'd get way too many false positives.