[bkudria]

> George Lucas didn’t have billions of merchandising revenue in mind

From https://www.newyorker.com/magazine/1997/01/06/why-is-the-for...

> Lucas’s most significant business decision—one that seemed laughable to the Fox executives at the time—was to forgo his option to receive an additional five-hundred-thousand-dollar fee from Fox for directing “Star Wars” and to take the merchandising and sequel rights instead.