[mlreed328]

The same way a plumber is "exploiting" your ignorance. You don't know how to or have the tools to replace your kitchen sink p-trap... that is you are ignorant in this case. In step s the business with the tools and knowledge- or technology if you will...

You can't build your own gdrive or have the tools too (or the curve to do so is too steep). In steps google.

I disagree with the word "exploit" in this case. Maybe "capitalizing" on your ignorance. That's what a successful business does- capitalizes on prevalent ignorance- of process, or tools, or what-have-you- and makes a business model out of it.