100% open rate on transactional emails feels too high to me. Something like an e-commerce purchase might kick off multiple emails (purchase made, shipped, arrived), none of which the user opens
Kicking off a chain of emails a user cannot easily opt out of could well be the sort of emails users want to lose. There probably should be a one-click 'stop emailing me' button, for this and future purchases. Which would be a support burden, yes.
We’ve received your order … we’ve taken payment for your order … your order has left our warehouse … your order has arrived in another warehouse … your order is with a delivery driver … all for a $5 cable.
Some of these emails are legally required for online shops. Doesn't matter if the user wants to receive them or not, they _have to_ be sent and actually delivered to the user's inbox.
Sorry, to clarify, I only mean this particular type of transactional email: password reset, MFA.
But even for other types of transactional emails, like shipment confirmations, I would expect the open rate to be much higher and/or the complaint rate to be much lower than for marketing email.
stubish|2 years ago
blowski|2 years ago
behringer|2 years ago
plg94|2 years ago
jcrites|2 years ago
But even for other types of transactional emails, like shipment confirmations, I would expect the open rate to be much higher and/or the complaint rate to be much lower than for marketing email.
josephg|2 years ago