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Wicher | 2 years ago

So... let's assume many users do this, and let's assume Google factors in the opening rate into the transactional-email-likeness score, and that transactional-email-senders become widely aware of this...

Then senders' incentive will become to make the subject line into clickbait for the content, so that you'll open the message. So instead of subjects like "Order placed", "Order paid", "Order shipped", "Order out for delivery" you'll get uniform subjects along the lines of "IMPORTANT UPDATE TO YOUR ORDER". You will lose efficiency getting through your emails, and over time the metric will lose its indicativeness. Everybody loses.

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