[james_impliu]

(Founder) we wanted to be able to capture questions on each page of our docs - so someone learning about our JS SDK (for example) could see questions about it under the main docs content, to try to avoid people missing gotchas.

In general we invest a ton in the website as we don’t do sales - it is our sales team!

And in future we anticipated building ie merch rewards for people that answer questions, people about to submit blog posts and stuff all through the same login… community based things. This is all pie in sky at moment but we’re going to experiment with it.

[ssivark]

It seems that you want to take this under your wing because you think that this could be a key differentiator / value provider for you. Nice to see an example in the opposite direction to the outsourcing craze.

[james_impliu]

yep - on the grounds we have lots of competition so we need to stand out! And hey, front page HN for doing weird stuff… :)

[rgj]

Discourse can do that…