[jamescun]

The ICO has always been a bit of a wet blanket. Never really uses its powers effectively. From pathetic fines to putting out press releases about raids before they happen. £140k is just the cost of doing business with 79 million spam emails and 1 million spam texts.

[dmw_ng]

> putting out press releases about raids before they happen

This sounds like a Chris Morris sketch, got a link to share?

edit: I think it's referring to the Cambridge Analytica scandal

[Towaway69]

Many companies just factor fines and legal costs into the bottom line.

HelloFresh might well have known they are overdoing it but just put some money aside to pay the fine - when it then comes.