[rcyeh]

GE no longer owns or operates the GE Appliances business. Haier bought GE Appliances in 2016.

https://en.wikipedia.org/wiki/GE_Appliances

[yodon]

Haier is a remarkable company. It's not an accident that GE appliances took off after Haier purchased it.

[Analemma_]

It's darkly amusing that, at least for me and others on this thread, keeping the "GE" brand label is probably costing them sales. I also wouldn't even glance at a GE-branded home appliance if I were in the market, on the assumption it was cost-cutting trash, but if it's true that a different company has bought the brand and is making good stuff under it, now suddenly I might be interested. Which is the opposite of how buying the rights to a "classic" brand is supposed to work.

[Tostino]

Right, they are only good because the original GE has nothing to do with them now.