[pcnix]

The problem is that we place a responsibility on competition in the market to favor consumers by reducing prices and preventing companies from having excessive margins. Allowing a single marketplace means there's no competition, and we're not sure if 15% is a fair rate at all.

I could make the assertion that I'd be able to provide everything that Apple does, but with a much lower cut, but this can't be put to the test because there's no way for me to start another app store that iPhone users can access. I suspect a lot of the arguments for the 15% cut will change once we have alternate app stores offering the same things Apple does, but with a much lower cut. You'll then see app developers with skin in the game, and we'll know if everyone actually really thinks Apple does this better or if they'd rather have the extra money from other app stores.

[ribit]

Do you really think that there will be more competition? I fear what will happen is that the big corps will set their own stores to distribute their own apps, and that's pretty much it. The user won't see any difference in pricing. The small dev will be hurt because each store will make less money and will likely implement price increases to compensate.

[ryanbrunner]

We don't have to speculate - the desktop OS world has exactly this structure - an open ecosystem with a first party app store that ships with the OS, but the ability for other app stores to exist or even for developers to ship their products independently.

In practice you still see a decent amount of activity on the official app store, along with some other major app stores, and a relatively small amount of independent distribution. There's still a good amount of small independent developers shipping apps (both on the stores and independently), and there's not a ton of evidence of price increases - in fact there's a very large amount of free software being distributed.