I wouldn't say it's misleading or wrong. It's certainly a bit catchy, but it also aligns with a greater discussion that's going on at the moment. Regardless of the title, most people probably wouldn't or couldn't discuss scientific literature in-depth anyway, but search engine spam is something many can relate to, be it from Google or otherwise. It's certainly a topic we will be hearing about a lot more in the future. Besides, we didn't even anticipate this to be picked up by non-scientific journals that quickly, though the title may have helped. ;-)
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