[pyrhho]

It seems disingenuous that this article completely ignores Google as a source of innovation in the last 15 years. A company which (pretty successfully) organizes the entirety of human knowledge, and lets you query it in milliseconds? Sounds like some pretty serious innovation to me...

[protomyth]

Not quite disagreeing, but from his (an end-user's) point of view, how is Google search different than Alta Vista or Lycos before it?

[unconed]

The thing that made Google unique is that they ranked pages according to the links between them (i.e. PageRank), as opposed to more traditional document ranking methods that are keyword based.

As a result, Google found showed you content that people liked (and linked to). From the end-user's perspective, Google search was noticeably better and more relevant.

As far as I know, it was the first massive application of data mining graphs, which now drives social networking, content recommendations and more.

[philipithomas]

The algorithm is quite fascinating (from what we can infer). Using things like a markov chain to model results in Google shows a big jump from human-compiled results in early search engines - it's a new application of theoretical knowledge that has greatly enhanced society, and frankly shows a degree of automation that could be a basis machine intelligence.

[k-mcgrady]

This is a very good point. Google is more accurate, and faster, but in the end it does the same thing. It helps the user find information on the web. It's not a great new idea, it's an improvement on an existing idea.

[andrewflnr]

More stuff indexed, for one thing, paper books and videos included. And hopefully, more intelligent interpretation of queries, though that's more debatable.

[retube]

whoa! http://www.lycos.co.uk/

[waterlesscloud]

A company founded...14 years ago.

[pyrhho]

Fair point. It just seemed odd to use Procter & Gamble as an example of the most innovative companies while ignoring a < 15 year old company which now has a higher market cap than P&G (200M to 177M).

[kiba]

Maybe the innovation is so powerful and so large that it basically become the background and ignored. We all take googling for granted and hardly remember a time when search engines literally don't work.