[bdcrazy]

I can imagine if it hasn't happened yet, it will happen soon enough where QR code menus will be tailored to the person. Change the order of items and possibly even costs to try and drive the individual diner to choose the options that are better for the restaurant. Digital menus already offer many of these perks for the restaurant, and I suspect forcing around the margins can definitely make a difference at the expense of the customer.

[wait_a_minute]

Yeah, this is why I don’t want to use QR codes. Prices need to be set in writing and be the same for everyone, although I’m okay with things like discounts for seniors, students, active service members, etc.

[asvitkine]

I don't see that happening except at very big businesses like chains. Most locally owned restaurants have trouble maintaining a working website let alone something so complicated.

[paleotrope]

That's where a lean and hungry third party startup comes in and offers to take a little piece of that action in exchange for handling all the backend work.

[morkalork]

Tack on some image recognition to gauge customers "value" as they walk in and track where they sit. See a party sporting luxury bags and watches and charge them a little bit extra eh? Add in some facial recognition too to keep prices consistent between visits and voilà.

[anon84873628]

I believe there was a Planet Money (or similar) piece about this recently. There are already services to enable dynamic pricing for restaurants. E.g. on super bowl Sunday ordering wings will be more expensive. (They don't like the term "surge pricing" though:-)

However it can also go the other way and lower prices to incentivize demand during slow periods like middle afternoon.

Can't say I blame restaurants for this. As many other comments mention, it is all about having good UX

[lozenge]

Restaurants already know how to design menus to drive diners to choose the options that are better for the restaurant. I don't see how personalisation can improve the situation. Maybe the illusion of personalisation?

[randycupertino]

I was thinking it is so they can mark up prices easily when it's busy etc.

[kragen]

right, fingerprint the user's browser, or leak the phone mac address, so you can offer low promotional prices to new diners for their first month