MrBeast reveals he made $250k from X video

[viraptor]

Sounds like even if he's not interested in cross posting to Twitter immediately for monetisation reasons, he may make some non-trivial amounts by posting videos which are past the peak on YT. If he's not lowering the total YT view, that's almost pure profit.

[threeseed]

The risk will be around brand safety.

Youtube isn't a social network. Which means there isn't the possibility of someone popular e.g. Musk taking exception with a video, retweeting it with an inciteful comment and turning their followers against Mr Beast.

Which would be a problem given his whole strategy is to be apolitical and mass-market.

[segasaturn]

>"This was a one-off from the biggest YouTuber on earth that got international media attention," Mr Wiskus added.

>"I don't think another creator who pulls in 1% of those impressions is going to put in 1% of that money."

This is the key takeaway from this - MrBeast is big enough to defy gravity and come away with a big enough ad haul. But its no way indicative of other creators' potential for make money on the platform.

[threeseed]

Also there is plenty of evidence of X/Musk moving the dial to make Mr Beast's video a success.

So there really is nothing to learn for other creators.

[catchnear4321]

he made himself a mythical figure - if you can’t fly, you can’t follow, and nobody else got wings.

too many are quick to write off the qualitative in an obsessive focus on the quantitative.

[chrisoconnell]

Yes. And this is why X video needs a different name. I was very confused for approximately 5 seconds here. Incredibly confused.

[willnz]

How about calling it 'Vine'?

[erik_seaberg]

I don’t know that the rename is going to stick. The logo is still an X in blackboard bold, but https://x.com/ links now redirect to https://twitter.com/.

[dzhiurgis]

How about xvideos?

[xedrac]

My first introduction to Mr. Beast was when he participated in Chess.com's tournament of famous streamers. I think he was rated around 280 elo at the time, which was lower than anyone I had ever seen. I think he's gotten somewhat better since then though.

[yodsanklai]

I may be the only one who has never seen any of MrBeast's video. I looked at some of his videos on youtube, and interestingly, they are overdubbed in my native language (French). Quality is so so though.

[nekoashide]

Your not the only one, my son says he get's all his info from yt, Mr Beast never got a click from me.

[pcurve]

He used to have multiple YouTube channels in different languages for the same content.

[helloericsf]

"In the screenshot shared by MrBeast, he reported $263,655 in revenue from nearly 156.7 million "impressions" or about $1.68 per 1,000 impressions." The CPM number is not back for X, but if you compare it with other platforms, you know why X is struggling. CPM trend tracking: https://www.guptamedia.com/social-media-ads-cost

[mastax]

Hmm I didn’t expect the CPM rates to be so relatively competitive and trading places so often.

[resoluteteeth]

Musk was specifically trying to get Mr. Beast to post videos on X after Mr. Beast was saying it didn't generate enough revenue to be worth the effort the last time he tried.

Because of this, it seems like there was a lot of incentive for Musk to try to do everything in his power to ensure this video in particular got promoted so that Mr. Beast would advertise the fact that he made a significant amount of money from it in order to send the message that X is a viable platform for creators, but for this reason, I would be dubious about drawing any conclusions about X as a video platform in general.

Even if Musk didn't somehow special case this video, there may not be that much monetized video content on X right now, so it's possible that if the X algorithm is attempting to promote monetized video content, that had the effect of mainly promoting this Mr. Beast video when he posted it, in which case the results might be very different once there are a larger number of people posting video content.

[rifty]

I guess with this style of ad, ad buyers get to make organic content part of the ad while still taking the ad directly to the type of people they want... As a broad appeal content creator you can get hitched along for the ride and experience an exposure boost.

With more video content posted on X, I imagine over time this should approximate to how things are on YouTube as this is essentially how Youtube does it: Ads are before the content but hidden behind an innocuous thumbnail; being ad safe is incentivized. But perhaps the timeline approach is different enough that it won't be as ecosystem defining as on Youtube.

[MKais]

In ancient times, in Babylon, Egypt, Greece, the Islamic caliphate, Florence, or Venice, patrons dedicated their financial resources to promoting the most talented artists and scientists.

Today, we promote those who generate the most clicks (with clicks)

[infecto]

And in ancient times we enjoyed the blood sport of humans killing each other.

I genuienly dislike attempts of people to portray that the past was some how more refined or cultured. Low educational entertainment has always existed.

[dathinab]

sounds like a lot, right?

it's not

his video production cost tend to be in the low multiple millions (like e.g. 3M)

and on YouTube he still makes profited with it (in average, not every video)

he is one of the biggest independent video creators

has no competition on X

and still would have made a multi million loss

I say would because uploading some old video which get very little traction anymore on YT probably still would be a neat extra income.

And yes I'm aware that the reason his videos are that expensive to produce is because he wants it not because it must be that way.

So someone with the reach of MrBeast who decides to produce 10k cost videos would make nice money from it.

[IronWolve]

Its a copy of his yt video, so its an extra 250k, if he spreads that video around on different platforms that pay, its additional money.

[moomin]

There’s also a fair amount of talk that those numbers were juiced in a way that no-one else can expect.

[belltaco]

For a true comparison it needs to be an eXclusive, with promotion on his YT saying he posted only on X. This is an old video.

[Solvency]

Huh? It costs ~$3 million dollars to make one of his videos? Where are you getting that figure from?

[leetharris]

This is completely wrong.

This is a ton of money for a video platform.

Mr Beast makes all of his money to do his videos through sponsorships, partnerships, and by promoting his own product lines.

This is a WAY higher revenue share than YouTube does. He does not earn the full money for making his videos through YouTube ads, I can more or less guarantee this.

Source: I have a YouTube channel that was once very popular.

[dustingetz]

the tweet https://x.com/mrbeast/status/1747044525116108854

158M views 26M followers

[raydev]

“Views” here meaning “impressions”, so that’s the number of users who scrolled past the video when it showed up in their feed. MrBeast shared actual engagement in another tweet, which was around 30mil.

[alphabettsy]

Is this a real number or is it adjusted behind-the-scenes?

[hnburnsy]

According to Musk...

https://x.com/elonmusk/status/1748803757389840416?s=20

>To the best of my knowledge, we have done nothing to amplify his viewers

[jazzyjackson]

"as traffic to the site has declined"

"X's advertising revenue has plunged"

are these statements that can be made without citation?

[threeseed]

In September, global web traffic to twitter.com was down -14%, year-over-year. [1]

In July, Mr Musk said ad revenues had dropped by 50%. [2]

Situation today is likely far worse. Also, Fidelity has rated the value of its investment in Twitter/X as -72%.

[1] https://au.pcmag.com/social-media/102174/twitter-traffic-on-...

[2] https://www.afr.com/companies/media-and-marketing/elon-musk-...

[parl_match]

These statements are so widely researched, cited, and have been true for so long that it is no longer some ambiguous statement. It is fact, cemented in reality. It is the best kind of common sense - true and widely understood.

[wahnfrieden]

are you contesting that, or complaining that mainstream news doesn't include citation links for every fact they reference from previous reporting?

both statements have been widely reported

[NelsonMinar]

Elon Musk's X Accused Of Unlabeled Ad Promotion For MrBeast's '$1 Car vs $100,000,000 Car' Video

https://www.msn.com/en-us/money/news/elon-musks-x-accused-of...

[spankalee]

Unlabeled ads have been popping up more and more frequently on my timeline.

You can tell that they're ads because they're not from accounts you follow and nor retweeted, and you can verify that they are are ads because the three-dot menu includes the "Why this ad?" option.

[grandmczeb]

To save a couple clicks, here’s the main context linked in the article:

“Per X, the MrBeast video is technically not an undisclosed ad. There is a pre-roll ad for Shopify in the video, which is labeled as such. X boosts posts containing pre-roll ads, but because the post itself is not the ad, it doesn't have the label.”

[khazhoux]

No offense intended, but “I have never heard of X” is rarely an interesting statement by itself.

[j0hnyl]

MrBeast has achieved mogul status with what imo is pretty wholesome content. I imagine the core audience is quite young, but I'll watch his videos every now and then.

[henriquez]

Kids these days and their so-called “Face books.” Yet another passing fad.