[foob]

It's also important to take any corporation's explanation for increasing their own margins with an extremely large grain of salt. I'm not doubting in the slightest that consumers had some confusion around the fractions, but all it would take for the company to revert their campaign is for the increase in sales to insufficiently offset the increase in their own costs. Blaming it on consumer stupidity afterwards washes their hands of any responsibility for backpedaling, and makes for a memorable and repeatable story that increases brand recognition while simultaneously painting them as heroically trying to offer more value for the same cost.