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ibero | 2 years ago
as a result they went deep into investing into the idea of driverless car technology, more for show than in reality. yes, hundreds of millions (billions overall) where dumped into this sector but it was really motivated by the incentive to keep a valuation high.
this "driverless" story picked up steam because it resonated with a lot of tech companies, similarly looking to move the needle in their valuations. for big giant tech companies this was alluring as there aren't that many single plays or markets you can do to move the company share price. so here came in google, head first, and apple still tentatively.
and then crucially, for established dinosaurs like Ford or GM, the opportunity to create tech valuations for themselves similarly appeared. so they jumped in.
all in all, we are still feeling the after effects of this uber story play out, with dwindling returns and ever reducing pile of money behind it.
iknowstuff|2 years ago