Depends on who is the current owner of the unsold, rented out units. If it's the developer, the bids were probably far lower than expected but they expect the prices to rebound. In general, developers are really not in the business of rentals. They don't have the financing for it or the capacity for it and they needed to sell to free up financing for the next project. They're not set up to be holding on to assets like rental properties, and so if it's happening either suggests some sort of integration with a property manager or that something has gone wrong.
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