[GrooveSAN]

I don’t think those company goals should be looked at face value. What is interesting to watch is the dynamics (what was there last year and isn’t there anymore), read between the lines (what is not mentioned as a goal) and the ordering (what is left at the end, what is more important than what).

You can’t expect such an exercise to be treated with transparency (#5. Lay off 20% more of those guys) as there’s just too much to lose by doing so. On the other hand, those goals are subtle but clear enough for the top managers of the company to inspire themselves and define their own - more concrete - yearly ambitions.

And the lower you go in the org, the more concrete the goals (assuming there are any at all). No yearly goal is worse to me than unclear ones, as it gives red flags of management not giving a shit and cruising.