[deadghost]

>I'm surprised they have this much in 'assets' tied to 'not sexy + boring' things like "not the best foods/drinks for you"

Buffett drinks five cokes a day and has said 25% of his body is coke. I haven't read his biography yet but I've heard that his family has never seen him drink water.

Boring has low capital expenditures. You don't need to keep pouring money in to maintain the product. They're also sticky, stable goods that people will keep buying no matter what. They're also able to grow stably year over year.

[MuffinFlavored]

But what are the margins on boring?

[deadghost]

For coke?

~20% of their revenue converts to net income. That's the amount after cost of goods sold and fixed costs.