[Panini_Jones]

You're right, it's a value add for Apple. If there were no non-Apple apps, I would not buy an iPhone.

[votepaunchy]

Apple could individually negotiate with the top 1000+ apps. The question is of having a wide open marketplace with standardized rules. How many users need the long tail?

[kj99]

That's the opposite of a value add.

What you are describing is an unavoidable cost of doing business which Apple is entitled to charge developers for.